Effective use of Baidu

When a business first enters the Chinese market, their prime focus is marketing their brand to the potential buyers. An important thing to remember is that the usual marketing platforms and techniques don’t work that well in China. You have to create or adopt a new strategy to market your products and services in China.

For example, for online marketing, you can’t use Google; in China, Google holds little to no sway, being one of the least popular search engines. You have to base your marketing on Baidu. It has the biggest market share of search engines and it provides a variety of services, to accommodate any marketing needs that you may have. To utilize these services in the best way possible and popularize your brand, you have to remember the following points:

Localization

Chinese consumers are accustomed to receiving advertisements and marketing material in their local language. So, to make an impact, you will have to invest in a good localization or translation agency. All marketing content you produce should be translated into the local language. Be sure that the content is not translated literally before you upload it. Literal translations are often awkward and can mean something entirely different then your original message.

Using Baidu’s Tools

Baidu offers many marketing tools and opportunities to businesses, to reach the millions of Baidu users. The most popular marketing tool is Baidu PPC services. It is very similar to Google’s Adwords service, but it is not as easy to setup. You will require the services of a Chinese PPC service agency, which knows the procedures and the requirements and can guide you effectively.

Real-time Support

Chinese people are used to interacting with company representatives about their products and services. To provide the best customer service and to get a good turnaround from the traffic you are receiving via Baidu, it is recommended that you add a feature that allows potential clients to speak to your customer service personnel.

Be the Foreigner

Chinese people prefer international brands to local ones. If you overtly display your foreignness in your advertising and marketing campaign, it will help you attract more clients towards your brand.
More than half a billion internet users are waiting to hear your message, use the tips above and you can deliver a message which will be relevant to them and will popularize your brand as well.

Company Introduction

Limpid Language and Internet services, is a Shanghai-based company. They provide professional Chinese language and customized Internet marketing solutions for new businesses and existing enterprises worldwide. The company has on staff translators, project managers, web designers, SEO specialists, online marketing experts and native speakers of Mandarin Chinese. The company’s expert employees also understand the local market and consumers.